Larry Moran, Executive Vice President - Chief Information Officer, CommonHealth

Q: What are some of the unique challenges to managing IT within an ad agency?

A: " The unique thing about advertising agency technology is that sometimes it enables the work, while at other times it is the work. We need to balance delivery of core technology services to our traditional agencies with support for our digital agency that does Web development and digital video production. Along the way, we are also a service department within a service business. We need to ensure that our business users have the tools they need to make their clients happy and that CommonHealth has the tools it needs to stay profitable and efficient while they do it. If we do our job properly, we can influence how our agency delivers work today, and what form the work will take in the future. "

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